diff --git a/ui/src/components/ExternalObjectPill.test.tsx b/ui/src/components/ExternalObjectPill.test.tsx
index 5899b116552..8ab1d5771ed 100644
--- a/ui/src/components/ExternalObjectPill.test.tsx
+++ b/ui/src/components/ExternalObjectPill.test.tsx
@@ -112,8 +112,26 @@ describe("ExternalObjectPill", () => {
     expect(html).toContain("PR 241 - Merged");
     expect(html).not.toContain("acme/web#241</span>");
     expect(html).toContain("text-violet-600");
-    expect(html).not.toContain("Github Pull Request");
-    expect(html).toContain('aria-label="GitHub pull request — Merged: acme/web#241: Add rich object presentation metadata"');
+    expect(html).not.toContain(">Github Pull Request</span>");
+    expect(html).toContain('aria-label="Github Pull Request — Merged: acme/web#241: Add rich object presentation metadata"');
+  });
+
+  it("labels generic URL link objects as URL instead of URL link", () => {
+    const html = renderToStaticMarkup(
+      <ExternalObjectPill
+        object={{
+          providerKey: "url",
+          objectType: "link",
+          statusCategory: "unknown",
+          liveness: "unknown",
+          displayTitle: null,
+          url: "https://example.com/",
+        }}
+      />,
+    );
+
+    expect(html).toContain('aria-label="URL — Not yet resolved"');
+    expect(html).not.toContain("URL link");
   });
 });
 
diff --git a/ui/src/components/ExternalObjectPill.tsx b/ui/src/components/ExternalObjectPill.tsx
index 99617be12cf..55970a5847b 100644
--- a/ui/src/components/ExternalObjectPill.tsx
+++ b/ui/src/components/ExternalObjectPill.tsx
@@ -11,6 +11,7 @@ import {
 } from "../lib/status-colors";
 import {
   externalObjectCategoryLabel,
+  externalObjectDisplayLabel,
   externalObjectLivenessLabel,
   externalObjectIconForKey,
   externalObjectProviderLabel,
@@ -112,14 +113,15 @@ export function ExternalObjectPill({
   const overlay = externalObjectLivenessOverlay[object.liveness] ?? "";
   const providerLabel = externalObjectProviderLabel(object.providerKey);
   const typeLabel = externalObjectTypeLabel(object.objectType);
-  const displayKey = object.displayKey?.trim() || `${providerLabel} ${typeLabel}`;
+  const displayKey = externalObjectDisplayLabel(object.providerKey, object.objectType, object.displayKey);
   const statusLabel = object.statusLabel ?? externalObjectCategoryLabel(object.statusCategory);
   const tone = externalObjectPillTone(object, statusLabel);
   const valueLabel = externalObjectValueLabel(object, displayKey, statusLabel);
   const statusIconKey = externalObjectStatusIconKey(object, statusLabel);
   const livenessLabel = externalObjectLivenessLabel(object.liveness);
   const ProviderIcon = externalObjectIconForKey(object.iconKey);
-  const ariaLabel = `${providerLabel} ${typeLabel} — ${statusLabel}${
+  const ariaKey = displayKey;
+  const ariaLabel = `${ariaKey} — ${statusLabel}${
     object.liveness === "fresh" || object.liveness === "unknown" ? "" : ` (${livenessLabel})`
   }${object.displayTitle ? `: ${object.displayTitle}` : ""}`;
 
diff --git a/ui/src/components/IssueProperties.test.tsx b/ui/src/components/IssueProperties.test.tsx
index f9814b29098..9144bf8fa14 100644
--- a/ui/src/components/IssueProperties.test.tsx
+++ b/ui/src/components/IssueProperties.test.tsx
@@ -1967,12 +1967,36 @@ describe("IssueProperties", () => {
             sourceLabels: ["Comment"],
           },
         },
+        {
+          mentionCount: 1,
+          sourceLabels: ["Comment"],
+          pill: {
+            providerKey: "url",
+            objectType: "link",
+            displayKey: null,
+            iconKey: null,
+            statusCategory: "unknown",
+            statusIconKey: null,
+            statusLabel: null,
+            liveness: "unknown",
+            displayTitle: "https://example.com/release-notes",
+            url: "https://example.com/release-notes",
+          },
+          group: {
+            object: null,
+            mentions: [],
+            mentionCount: 1,
+            sourceLabels: ["Comment"],
+          },
+        },
       ],
     });
     await flush();
 
     expect(container.textContent).toContain("Github Pull Request");
     expect(container.textContent).toContain("Github Issue");
+    expect(container.textContent).toContain("URL");
+    expect(container.textContent).not.toContain("URL link");
     expect(container.textContent).toContain("PR 241 - Merged");
     expect(container.textContent).toContain("Merged");
     expect(container.textContent).toContain("Open");
diff --git a/ui/src/components/IssueProperties.tsx b/ui/src/components/IssueProperties.tsx
index b6bc31ea1f9..2524076483f 100644
--- a/ui/src/components/IssueProperties.tsx
+++ b/ui/src/components/IssueProperties.tsx
@@ -40,6 +40,7 @@ import { ExternalObjectStatusIcon } from "./ExternalObjectStatusIcon";
 import type { IssueExternalObjectGroup } from "../hooks/useIssueExternalObjects";
 import {
   externalObjectCategoryLabel,
+  externalObjectDisplayLabel,
   externalObjectIconForKey,
   externalObjectProviderLabel,
   externalObjectToneSeverity,
@@ -214,7 +215,7 @@ function externalObjectRowDisplayKey(group: IssueExternalObjectGroup): string {
     if (pill.objectType === "pull_request") return "Github Pull Request";
     if (pill.objectType === "issue") return "Github Issue";
   }
-  return `${externalObjectProviderLabel(pill.providerKey)} ${externalObjectTypeLabel(pill.objectType)}`;
+  return externalObjectDisplayLabel(pill.providerKey, pill.objectType);
 }
 
 function externalObjectRowLabel(group: IssueExternalObjectGroup): React.ReactNode {
diff --git a/ui/src/lib/external-objects.test.ts b/ui/src/lib/external-objects.test.ts
index 3032d07056c..ab267c134c1 100644
--- a/ui/src/lib/external-objects.test.ts
+++ b/ui/src/lib/external-objects.test.ts
@@ -8,6 +8,7 @@ import {
 import {
   dominantExternalObjectTone,
   externalObjectCategoryLabel,
+  externalObjectDisplayLabel,
   externalObjectDominantCount,
   externalObjectFallbackTone,
   externalObjectIconForCategory,
@@ -107,6 +108,12 @@ describe("external-objects helpers", () => {
     expect(externalObjectTypeLabel(null)).toBe("object");
   });
 
+  it("labels generic URL link objects as URL", () => {
+    expect(externalObjectDisplayLabel("url", "link")).toBe("URL");
+    expect(externalObjectDisplayLabel("url", "link", "Canonical URL")).toBe("Canonical URL");
+    expect(externalObjectDisplayLabel("github", "pull_request")).toBe("GitHub pull request");
+  });
+
   it("orders tones from danger down to muted", () => {
     expect(externalObjectToneSeverity("danger")).toBeGreaterThan(externalObjectToneSeverity("warning"));
     expect(externalObjectToneSeverity("warning")).toBeGreaterThan(externalObjectToneSeverity("info"));
diff --git a/ui/src/lib/external-objects.ts b/ui/src/lib/external-objects.ts
index 89b6667c338..7a6dcbc342a 100644
--- a/ui/src/lib/external-objects.ts
+++ b/ui/src/lib/external-objects.ts
@@ -178,6 +178,17 @@ export function externalObjectTypeLabel(objectType: string | null | undefined):
   return OBJECT_TYPE_LABELS[objectType] ?? objectType.replace(/_/g, " ");
 }
 
+export function externalObjectDisplayLabel(
+  providerKey: string | null | undefined,
+  objectType: string | null | undefined,
+  displayKey?: string | null,
+): string {
+  const trimmedDisplayKey = displayKey?.trim();
+  if (trimmedDisplayKey) return trimmedDisplayKey;
+  if (providerKey === "url" && objectType === "link") return "URL";
+  return `${externalObjectProviderLabel(providerKey)} ${externalObjectTypeLabel(objectType)}`;
+}
+
 /**
  * Sort summary items by severity-first ordering: danger → warning → info →
  * success → muted/neutral. Within a tone, items keep their incoming order so