diff --git a/packages/shared/src/types/attention.ts b/packages/shared/src/types/attention.ts
index c9c505a24b2..6e01956439c 100644
--- a/packages/shared/src/types/attention.ts
+++ b/packages/shared/src/types/attention.ts
@@ -45,6 +45,8 @@ export interface AttentionProjectRef {
   id: string;
   name: string;
   urlKey: string;
+  color: string | null;
+  icon: string | null;
 }
 
 export interface AttentionWorkspaceRef {
diff --git a/server/src/__tests__/attention-service.test.ts b/server/src/__tests__/attention-service.test.ts
index 32d8352e07f..1c1454c905e 100644
--- a/server/src/__tests__/attention-service.test.ts
+++ b/server/src/__tests__/attention-service.test.ts
@@ -622,6 +622,8 @@ describeEmbeddedPostgres("attention service", () => {
       companyId,
       name: "Attention Project",
       status: "in_progress",
+      color: "#0f766e",
+      icon: "rocket",
     });
     await db.insert(projectWorkspaces).values({
       id: workspaceId,
@@ -752,7 +754,12 @@ describeEmbeddedPostgres("attention service", () => {
     const planItem = detailsByKind.get("plan_approval");
     expect(planItem?.subject.title).toBe("Plan approval - Approve launch plan");
     expect(planItem?.subject.metadata).toMatchObject({ isPlanTarget: true, targetDocumentKey: "plan" });
-    expect(planItem?.project).toMatchObject({ id: projectId, name: "Attention Project" });
+    expect(planItem?.project).toMatchObject({
+      id: projectId,
+      name: "Attention Project",
+      color: "#0f766e",
+      icon: "rocket",
+    });
     expect(planItem?.project?.urlKey).toEqual(expect.any(String));
     expect(planItem?.workspace).toEqual({ id: workspaceId, name: "Preview workspace" });
     expect(planItem?.detail).toMatchObject({
diff --git a/server/src/services/attention.ts b/server/src/services/attention.ts
index 618cb7d4180..0dd562697ba 100644
--- a/server/src/services/attention.ts
+++ b/server/src/services/attention.ts
@@ -438,6 +438,8 @@ async function issueSummaryMap(db: Db, companyId: string, issueIds: Array<string
       updatedAt: issues.updatedAt,
       projectId: projects.id,
       projectName: projects.name,
+      projectColor: projects.color,
+      projectIcon: projects.icon,
       workspaceId: projectWorkspaces.id,
       workspaceName: projectWorkspaces.name,
     })
@@ -463,6 +465,8 @@ async function issueSummaryMap(db: Db, companyId: string, issueIds: Array<string
       id: row.projectId,
       name: row.projectName,
       urlKey: deriveProjectUrlKey(row.projectName, row.projectId),
+      color: row.projectColor,
+      icon: row.projectIcon,
     } : null,
     workspace: row.workspaceId && row.workspaceName ? {
       id: row.workspaceId,
diff --git a/ui/src/components/AttentionQueueRow.test.tsx b/ui/src/components/AttentionQueueRow.test.tsx
index 263f1c8ba50..837f7766ccb 100644
--- a/ui/src/components/AttentionQueueRow.test.tsx
+++ b/ui/src/components/AttentionQueueRow.test.tsx
@@ -184,6 +184,26 @@ describe("AttentionQueueRow", () => {
     expect(links.some((a) => a.textContent?.includes("Hire agent: Research Analyst"))).toBe(false);
   });
 
+  it("renders project identity once without a filter button", () => {
+    render(
+      <AttentionQueueRow
+        item={buildItem({
+          project: { id: "project-1", name: "Alpha", urlKey: "alpha", color: null, icon: "rocket" },
+        })}
+        companyId="c1"
+        expanded={false}
+        onToggleExpand={noop}
+        onDismiss={noop}
+      />,
+    );
+
+    const projectChip = container?.querySelector('[data-testid="attention-project-chip"]');
+    expect(projectChip?.textContent).toBe("Alpha");
+    expect(projectChip?.querySelector("button")).toBeNull();
+    expect(container?.querySelector('button[title="Filter by Alpha"]')).toBeNull();
+    expect(container?.textContent?.match(/Alpha/g)).toHaveLength(1);
+  });
+
   it("renders collapsed inline decision verbs in the right-side action area with semantic variants", () => {
     render(
       <AttentionQueueRow
diff --git a/ui/src/components/AttentionQueueRow.tsx b/ui/src/components/AttentionQueueRow.tsx
index 6cfb87acf71..994e6ab500a 100644
--- a/ui/src/components/AttentionQueueRow.tsx
+++ b/ui/src/components/AttentionQueueRow.tsx
@@ -1,4 +1,4 @@
-import { useState, type KeyboardEvent, type MouseEvent } from "react";
+import { useState, type KeyboardEvent } from "react";
 import { useMutation, useQueryClient } from "@tanstack/react-query";
 import {
   AlarmClock,
@@ -7,13 +7,13 @@ import {
   ChevronRight,
   Clock,
   ExternalLink,
-  Folder,
   Loader2,
   MoreHorizontal,
   RotateCcw,
   X,
+  type LucideIcon,
 } from "lucide-react";
-import type { Agent, AttentionDetailImage, AttentionItem, AttentionProjectRef } from "@paperclipai/shared";
+import type { Agent, AttentionDetailImage, AttentionItem } from "@paperclipai/shared";
 import { Link } from "@/lib/router";
 import { accessApi } from "../api/access";
 import { approvalsApi } from "../api/approvals";
@@ -41,6 +41,7 @@ import {
   DropdownMenuTrigger,
 } from "./ui/dropdown-menu";
 import { AttentionInteractionResolver } from "./AttentionInteractionResolver";
+import { ProjectTile } from "./ProjectTile";
 
 const HOUR_MS = 60 * 60 * 1000;
 const DAY_MS = 24 * HOUR_MS;
@@ -70,8 +71,6 @@ interface AttentionQueueRowProps {
   onSnooze?: (item: AttentionItem, snoozedUntil: string) => void;
   /** Restore a snoozed/dismissed row (curtain variant only). */
   onRestore?: (item: AttentionItem) => void;
-  /** Click-to-filter on the project chip (wires into the toolbar filter state). */
-  onFilterProject?: (project: AttentionProjectRef) => void;
   /** "active" renders the live queue row; "hidden" renders a curtain row. */
   variant?: "active" | "hidden";
   agentMap?: Map<string, Agent>;
@@ -87,7 +86,6 @@ export function AttentionQueueRow({
   onDismiss,
   onSnooze,
   onRestore,
-  onFilterProject,
   variant = "active",
   agentMap,
   currentUserId,
@@ -214,20 +212,7 @@ export function AttentionQueueRow({
 
                 {(item.project || workspaceLabel) && (
                   <div className="mt-1.5 flex flex-wrap items-center gap-1.5">
-                    {item.project && (
-                      <Chip
-                        icon={Folder}
-                        label={item.project.name}
-                        onClick={
-                          onFilterProject
-                            ? (e) => {
-                                e.stopPropagation();
-                                onFilterProject(item.project!);
-                              }
-                            : undefined
-                        }
-                      />
-                    )}
+                    {item.project && <ProjectChip project={item.project} />}
                     {workspaceLabel && <Chip icon={Boxes} label={workspaceLabel} />}
                   </div>
                 )}
@@ -332,34 +317,34 @@ function decisionVerbVariant(verb: AttentionItem["decisionVerbs"][number]): "def
   return "outline";
 }
 
-/** Small pill used for the project / workspace chips. Clickable when `onClick`. */
+/** Small passive pill used for the project identity. */
+function ProjectChip({ project }: { project: NonNullable<AttentionItem["project"]> }) {
+  return (
+    <span
+      className="inline-flex max-w-(--sz-12rem) items-center gap-1.5 rounded-sm border border-border/70 bg-muted/40 px-1.5 py-0.5 text-(length:--text-nano) text-muted-foreground"
+      title={project.name}
+      data-testid="attention-project-chip"
+    >
+      <ProjectTile color={project.color} icon={project.icon} size="xs" />
+      <span className="truncate">{project.name}</span>
+    </span>
+  );
+}
+
+/** Small passive pill used for workspace context. */
 function Chip({
   icon: Icon,
   label,
-  onClick,
 }: {
-  icon: typeof Folder;
+  icon: LucideIcon;
   label: string;
-  onClick?: (e: MouseEvent) => void;
 }) {
-  const className = cn(
-    "inline-flex max-w-(--sz-12rem) items-center gap-1 rounded-sm border border-border/70 bg-muted/40 px-1.5 py-0.5 text-(length:--text-nano) text-muted-foreground",
-    onClick && "transition-colors hover:border-border hover:bg-accent hover:text-foreground",
-  );
-  const content = (
-    <>
+  return (
+    <span className="inline-flex max-w-(--sz-12rem) items-center gap-1 rounded-sm border border-border/70 bg-muted/40 px-1.5 py-0.5 text-(length:--text-nano) text-muted-foreground">
       <Icon className="h-3 w-3 shrink-0" />
       <span className="truncate">{label}</span>
-    </>
+    </span>
   );
-  if (onClick) {
-    return (
-      <button type="button" className={className} onClick={onClick} title={`Filter by ${label}`}>
-        {content}
-      </button>
-    );
-  }
-  return <span className={className}>{content}</span>;
 }
 
 /** Square screenshot thumbnails at the right of the description (plan §10). */
diff --git a/ui/src/lib/attention.test.ts b/ui/src/lib/attention.test.ts
index d5ea99039e9..a5f5db5c484 100644
--- a/ui/src/lib/attention.test.ts
+++ b/ui/src/lib/attention.test.ts
@@ -312,7 +312,7 @@ describe("groupAttentionItems", () => {
 
   it("groups by project, keeping a 'No project' bucket for unassigned rows", () => {
     const items = [
-      buildItem({ id: "p1", activityAt: "2026-07-10T10:00:00Z", project: { id: "proj-1", name: "Alpha", urlKey: "alpha" } }),
+      buildItem({ id: "p1", activityAt: "2026-07-10T10:00:00Z", project: { id: "proj-1", name: "Alpha", urlKey: "alpha", color: null, icon: null } }),
       buildItem({ id: "none", activityAt: "2026-07-10T11:00:00Z", project: null }),
     ];
     const groups = groupAttentionItems(items, "project");
@@ -350,7 +350,7 @@ describe("groupAttentionItems", () => {
 });
 
 describe("filterAttentionItems", () => {
-  const approval = buildItem({ id: "ap", sourceKind: "approval", severity: "high", project: { id: "p1", name: "Alpha", urlKey: "a" } });
+  const approval = buildItem({ id: "ap", sourceKind: "approval", severity: "high", project: { id: "p1", name: "Alpha", urlKey: "a", color: null, icon: null } });
   const join = buildItem({ id: "jn", sourceKind: "join_request", severity: "low", project: null });
   const items = [approval, join];
 
@@ -389,7 +389,7 @@ describe("filterAttentionItems", () => {
 describe("buildAttentionFilterOptions", () => {
   it("collects the distinct dimensions present in the feed", () => {
     const items = [
-      buildItem({ sourceKind: "approval", severity: "high", project: { id: "p1", name: "Alpha", urlKey: "a" }, workspace: { id: "w1", name: "WS" } }),
+      buildItem({ sourceKind: "approval", severity: "high", project: { id: "p1", name: "Alpha", urlKey: "a", color: null, icon: null }, workspace: { id: "w1", name: "WS" } }),
       buildItem({ sourceKind: "join_request", severity: "low", project: null, workspace: null }),
     ];
     const options = buildAttentionFilterOptions(items);
diff --git a/ui/src/pages/WhatNeedsMe.tsx b/ui/src/pages/WhatNeedsMe.tsx
index 4e5fdd369eb..84b574fc1d7 100644
--- a/ui/src/pages/WhatNeedsMe.tsx
+++ b/ui/src/pages/WhatNeedsMe.tsx
@@ -1,7 +1,7 @@
 import { useEffect, useMemo, useState, type ReactNode } from "react";
 import { useQuery } from "@tanstack/react-query";
 import { ArrowUpDown, Check, CheckCircle2, Inbox, Layers, ListFilter } from "lucide-react";
-import type { Agent, AttentionItem, AttentionProjectRef } from "@paperclipai/shared";
+import type { Agent, AttentionItem } from "@paperclipai/shared";
 import { attentionApi } from "../api/attention";
 import { agentsApi } from "../api/agents";
 import { authApi } from "../api/auth";
@@ -217,11 +217,6 @@ export function WhatNeedsMe() {
     setPendingRestore((prev) => new Set(prev).add(item.id));
     restore(item.dismissalKey);
   };
-  const handleFilterProject = (project: AttentionProjectRef) => {
-    if (filters.projectIds.includes(project.id)) return;
-    updateFilters({ ...filters, projectIds: [...filters.projectIds, project.id] });
-  };
-
   const activeFilterCount = countActiveAttentionFilters(filters);
 
   if (!selectedCompanyId) {
@@ -371,7 +366,6 @@ export function WhatNeedsMe() {
                           onToggleExpand={() => setExpandedId((prev) => (prev === item.id ? null : item.id))}
                           onDismiss={handleDismiss}
                           onSnooze={handleSnooze}
-                          onFilterProject={handleFilterProject}
                           agentMap={agentMap}
                           currentUserId={currentUserId}
                         />
diff --git a/ui/storybook/stories/what-needs-me.stories.tsx b/ui/storybook/stories/what-needs-me.stories.tsx
index 5fc41fde7f0..37246117218 100644
--- a/ui/storybook/stories/what-needs-me.stories.tsx
+++ b/ui/storybook/stories/what-needs-me.stories.tsx
@@ -188,9 +188,9 @@ const ACTIVITY_OFFSETS: Record<string, number> = {
   "budget-1": NOW - 40 * DAY,
 };
 const PROJECTS: Record<string, AttentionItem["project"]> = {
-  "appr-1": { id: "proj-alpha", name: "Alpha", urlKey: "alpha" },
-  "intx-1": { id: "proj-alpha", name: "Alpha", urlKey: "alpha" },
-  "review-1": { id: "proj-beta", name: "Beta", urlKey: "beta" },
+  "appr-1": { id: "proj-alpha", name: "Alpha", urlKey: "alpha", color: "#0f766e", icon: "rocket" },
+  "intx-1": { id: "proj-alpha", name: "Alpha", urlKey: "alpha", color: "#0f766e", icon: "rocket" },
+  "review-1": { id: "proj-beta", name: "Beta", urlKey: "beta", color: "#7c3aed", icon: "layers" },
 };
 const DETAILS: Record<string, AttentionItem["detail"]> = {
   "recov-1": { kind: "generic", summaryExcerpt: "Agent has not produced output in 40 minutes.", images: [] },
@@ -224,7 +224,7 @@ const SHOWCASE: AttentionItem[] = [
         { id: "approve", label: "Approve plan", description: null },
         { id: "request_changes", label: "Request changes", description: null },
       ],
-      project: { id: "proj-alpha", name: "Alpha", urlKey: "alpha" },
+      project: { id: "proj-alpha", name: "Alpha", urlKey: "alpha", color: "#0f766e", icon: "rocket" },
     }),
     activityAt: new Date(NOW - 20 * 60 * 1000).toISOString(),
     detail: { kind: "plan_approval", issueTitle: "Attention home", planTitle: "Row/card redesign — 8 sections", summaryExcerpt: null, images: [IMAGES[1]] },
@@ -238,7 +238,7 @@ const SHOWCASE: AttentionItem[] = [
         { id: "approve", label: "Approve", description: null },
         { id: "reject", label: "Reject", description: null },
       ],
-      project: { id: "proj-beta", name: "Beta", urlKey: "beta" },
+      project: { id: "proj-beta", name: "Beta", urlKey: "beta", color: "#7c3aed", icon: "layers" },
     }),
     activityAt: new Date(NOW - 40 * 60 * 1000).toISOString(),
     detail: { kind: "confirmation", promptExcerpt: "Ship v2026.707.0 changelog to the public page?", isPlanTarget: false, images: [] },
@@ -248,7 +248,7 @@ const SHOWCASE: AttentionItem[] = [
       inlineResolvable: true,
       subject: { kind: "interaction", id: "intx-qs", companyId, title: "Answer 2 questions on rollout", identifier: null, status: "pending", href: "/PAP/issues/PAP-1000#qs", metadata: { kind: "ask_user_questions", issueId: "issue-1000" } },
       decisionVerbs: [{ id: "respond", label: "Answer", description: null }],
-      project: { id: "proj-alpha", name: "Alpha", urlKey: "alpha" },
+      project: PROJECTS["intx-1"],
     }),
     activityAt: new Date(NOW - 90 * 60 * 1000).toISOString(),
     detail: { kind: "questions", questionCount: 2, firstQuestionText: "Which auth provider should we standardize on?", images: [IMAGES[0], IMAGES[2]] },
@@ -383,7 +383,6 @@ function Queue({
                       onToggleExpand={() => setExpandedId((p) => (p === it.id ? null : it.id))}
                       onDismiss={(d) => setCleared((prev) => new Set(prev).add(d.id))}
                       onSnooze={(d) => setCleared((prev) => new Set(prev).add(d.id))}
-                      onFilterProject={() => {}}
                     />
                   ))}
                 </div>